Underwriting firm, Linkage Assurance Plc has revealed plans for a new phase of business growth that will ensure better investment returns for its shareholders.

This is part of the strategies initiated by the new management to unlock the potential in the organisation to drive better performance and profitability in view of challenges in the current market environment.

The Chairman, Board of Directors, Dr. John A. Eseimokumoh, at the company’s 23rd Annual General Meeting in Lagos, said Linkage is now positioned to take competitive advantage of the transformation and regulatory efforts of the National Insurance Commission (NAICOM).Such efforts are intended to deepen insurance penetration in the economy that would provide huge growth prospect for underwriting firms.

In addition, the company’s Chairman posited that the company is gradually introducing affordable (or pocket friendly) retail products with superior value propositions to the insurance market via numerous business channels, especially online platforms, to increase insurance acceptability and improve perception by the teaming population.

Eseimokumoh said as part of the firm’s strategic initiatives, “we have developed and launched a number of retail products, including the Linkage Third Party Plus, which is a budget friendly motor insurance that provides not only the compulsory third party cover but an additional own damage protection to the tune of N250,000. This is only available from your Company Linkage Assurance Plc.”

“We also have the Linkage Purple Motor Plan, an exclusive comprehensive motor insurance for women; Linkage SME Comprehensive; Citadel Shield, which provides compensation as result of injuries from accident for pupils and students in recognised academic establishments; Linkage Events Xclusive Insurance; Linkage Shop Insurance and the Linkage Estate Insurance.